What we make
Short films and brand films are what we are known for; reels and content creation come straight out of the same shoots. Podcasts and documentaries round it out — all from one building, development to release. Nothing is subcontracted and handed back unfinished.
What we are known for
Short films and brand films, written, directed and shot in-house — launch films, founder stories, ad films and short fiction, plus the stills and cutdowns from the same shoot.
What you get
A system, not one-off posts
Vertical content built in batches. We design the format, shoot a month in a day, and hand back a queue of reels and posts you can publish against.
What you get
Built as a show, not a recording
Format development, a multi-cam studio and a video-first edit — so a single sit-down becomes an episode, a clip reel and a month of shorts.
What you get
Long-form, properly told
Research, access, and crews who know when to keep rolling. Short docs, brand documentaries and long-form films that hold an audience past the first minute.
What you get
And alongside
These exist to carry the work we made. We do not sell them on their own.
Paid distribution for the work we make, plus the campaigns around it. Media planning, creative testing and reporting that names the number that moved.
Creator casting, briefs and seeding — run by the people who made the content, so what goes out matches what was shot.
Kit & capability
Our parent studio
Make It Pop shoots it. For the identity, packaging, website and growth around it, that's MPX Studio — next door at Patel Plaza.
See MPX work:Packaging ↗Identity ↗Websites ↗
How a job runs
Decide what it is
Format, angle and running order. We decide what the thing is before anyone books a camera.
The week that saves the week
Scripts, boards, locations, crew and schedule. The week that makes the shoot week cheap.
Small crews, long days
Multi-cam studio or on location. Small crews, long days, everything logged as it lands.
One long cut, every short one
Edit, grade, sound, titles. One long cut and every short cut that comes out of it.
Getting it watched
Publishing, distribution and the paid and creator push that gets it watched.
Every production is planned so the long cut, the clips and the stills come out of the same day. You pay for one crew call, not four.
Suites in-house means changes take hours, not a week of waiting on a freelancer's queue.
A documentary is graded for a screen; a reel is cut for a thumb. Nothing gets exported once and reposted everywhere.
Distribution sits with the team that made the footage, so the ad creative is not a stranger's guess at what worked.
Each shoot takes only the people it actually needs from a full in-house roster. No production circus billed back to you as line items.
Before you ask
No. The format matters more than the budget — a founder-led podcast and a national campaign run through the same development process, just at different scales of crew.
A rough idea is enough to start. Shaping it into a format is the first thing we do together.
